Executed during my time at UNCANNY, Dyson was a social retainer account we managed for two years. We produced content for Dyson SG's Instagram and TikTok. I began as a videographer and editor before transitioning into a creative role, where I contributed concepts, handled shooting, and led post-production.

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I worked across studio, home, outdoor, and event shoots, handling professional video equipment throughout. I primarily shot on the Sony FX3, with experience on the FX6 and occasionally even an iPhone, while ensuring consistently high-quality visual output.